Project Details

Hitachi Machinery’s Expansion in VN

A success story: Market Research, Sourcing and supply chain Challenge: Hitachi Machinery aimed to expand its business in used construction machinery and establish a maintenance and repair facility in Vietnam. They faced several challenges:
  • Determining the market size and prospects for the next 3-5 years.
  • Reassessing competitive capabilities.
  • Understanding the behaviors and habits of stakeholders in the construction machinery industry.
  • Identifying and building relationships with new potential customers.
Our Solution: We implemented a comprehensive strategy:
  • Conducted a market study on used construction machinery in Vietnam, assessing prospects for the next 3-5 years. Provided detailed insights into the import and export situation of construction machinery in Vietnam over the past 10 years (2013-2023), offering a detailed view of the types of machinery and equipment imported, importing entities, and pricing.
  • Analyzed growth drivers of the used construction machinery market based on the construction industry’s growth prospects and using Porter’s Five Forces analysis.
  • Analyzed market opportunities and industry trends using the continuously updated construction data from the HOUSELINK database system.
  • Compiled a list and conducted direct interviews with 40 leading companies in the industry to understand the situation, demand, and usage behaviors of used construction machinery.
Results:
  • Completed an in-depth market research report on the used construction machinery industry in Vietnam within 30 working days, providing comprehensive and detailed information.
 
  • Conducted 48 direct interviews via Zoom with senior managers of leading companies in the industry, gathering sufficient information to evaluate and analyze the demand and usage behaviors of used construction machinery among businesses.
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